International
business is entering a new era. Artificial intelligence is changing the way
companies analyse markets, identify opportunities and manage processes that
once required significantly more time and resources.
business is entering a new era. Artificial intelligence is changing the way
companies analyse markets, identify opportunities and manage processes that
once required significantly more time and resources.
Against
this backdrop, Navarra hosted a new edition of Trade N’ Global, Navarra’s
Internationalisation Day, on 27 October 2026, at the Baluarte Conference
Centre and Auditorium in Pamplona.
this backdrop, Navarra hosted a new edition of Trade N’ Global, Navarra’s
Internationalisation Day, on 27 October 2026, at the Baluarte Conference
Centre and Auditorium in Pamplona.
This year’s
event focused on artificial intelligence as an accelerator of international
growth, bringing together business experiences, expert insights and fresh
perspectives on the future of global trade.
event focused on artificial intelligence as an accelerator of international
growth, bringing together business experiences, expert insights and fresh
perspectives on the future of global trade.
Artificial
intelligence: helping businesses go further
intelligence: helping businesses go further
One of the
event’s main topics was how companies can integrate artificial intelligence
into their international growth strategies.
event’s main topics was how companies can integrate artificial intelligence
into their international growth strategies.
From
exploring new markets to improving commercial processes, AI offers
opportunities for organisations to become more agile, competitive and
responsive to an ever-changing global environment.
exploring new markets to improving commercial processes, AI offers
opportunities for organisations to become more agile, competitive and
responsive to an ever-changing global environment.
The
programme featured a panel discussion entitled “AI in Action”, with
representatives from Farma2Go, Velites Sport and Lizarte, alongside a session
exploring the challenges facing exporting companies in the age of artificial
intelligence.
programme featured a panel discussion entitled “AI in Action”, with
representatives from Farma2Go, Velites Sport and Lizarte, alongside a session
exploring the challenges facing exporting companies in the age of artificial
intelligence.
Speakers
also discussed how businesses can move from ideas to practical AI applications,
accelerating their international expansion.
also discussed how businesses can move from ideas to practical AI applications,
accelerating their international expansion.
Human
talent still makes the difference
talent still makes the difference
But
technology was only part of the conversation.
technology was only part of the conversation.
A workshop
entitled “What AI Doesn’t Know About You: The Skills That Will Continue to
Make a Difference” explored the importance of human capabilities in an
increasingly digital business environment.
entitled “What AI Doesn’t Know About You: The Skills That Will Continue to
Make a Difference” explored the importance of human capabilities in an
increasingly digital business environment.
While
artificial intelligence can streamline many processes, international business
still depends on professionals who understand different cultures, build trusted
relationships, interpret markets and make strategic decisions.
artificial intelligence can streamline many processes, international business
still depends on professionals who understand different cultures, build trusted
relationships, interpret markets and make strategic decisions.
The
combination of digital expertise, an international mindset and human skills
will become increasingly valuable for companies looking to expand beyond their
borders.
combination of digital expertise, an international mindset and human skills
will become increasingly valuable for companies looking to expand beyond their
borders.
Navarra:
an innovation ecosystem connected to the world
an innovation ecosystem connected to the world
Trade N’
Global also highlighted the importance of a collaborative business ecosystem
where companies can share experiences, embrace new technologies and explore
international opportunities.
Global also highlighted the importance of a collaborative business ecosystem
where companies can share experiences, embrace new technologies and explore
international opportunities.
The event
created opportunities for companies and professionals interested in exports,
international partnerships and business development abroad to connect.
created opportunities for companies and professionals interested in exports,
international partnerships and business development abroad to connect.
For
Navarra, internationalisation offers a way to strengthen its business
community, encourage innovation and build stronger connections with global
markets.
Navarra, internationalisation offers a way to strengthen its business
community, encourage innovation and build stronger connections with global
markets.
And behind
this transformation lies an essential requirement: professionals equipped to
work across international and technology-driven environments.
this transformation lies an essential requirement: professionals equipped to
work across international and technology-driven environments.
New
opportunities for international talent
opportunities for international talent
For Navarra
Talent, the connection between artificial intelligence and internationalisation
is particularly relevant because of the professional opportunities it can
create.
Talent, the connection between artificial intelligence and internationalisation
is particularly relevant because of the professional opportunities it can
create.
Experts in
international trade, business development, digital marketing, data analytics,
artificial intelligence, logistics and international project management can
bring complementary skills to companies looking to expand globally.
international trade, business development, digital marketing, data analytics,
artificial intelligence, logistics and international project management can
bring complementary skills to companies looking to expand globally.
Professionals
with international experience, language skills and the ability to navigate
different markets can also play an important role in this process.
with international experience, language skills and the ability to navigate
different markets can also play an important role in this process.
Events like
Trade N’ Global reflect a Navarra that looks beyond its borders, embraces
innovation and understands the importance of connecting businesses, technology
and people.
Trade N’ Global reflect a Navarra that looks beyond its borders, embraces
innovation and understands the importance of connecting businesses, technology
and people.
Because
artificial intelligence can open new doors, but talent is what helps us walk
through them.
artificial intelligence can open new doors, but talent is what helps us walk
through them.
